About The Ethical Choice.

Who we are

Who we are

The Ethical Choice is the largest online directory of ethical and sustainable brands. Imagine Yelp! but for ethical brands ;)

Our mission

Our mission

To fight greenwashing by providing a reliable place for consumers to find truly ethical and sustainable brands. We give them a sustainability score and you review them.

Sustainability score

Sustainability score

We give each brand a sustainability score, based on an extensive list of factors, including ingredients, packaging, working conditions, production, transportation, and many more.

How it works

How it works

Browse brands by sustainability score, keywords, location, price, rating. Give your feedback on the brands and get discount codes.

Is it free?

Is it free?

Yes! It's completely free. And even better: some brands even offer special discount codes that you can use on their website.

Can I trust this website?

Can I trust this website?

Yes. We don't sell any product on this website. As a directory, we simply list ethical brands, and make it easier for you to navigate through all these choices.

What They’re Saying

Do you want to list an ethical brand?

List your brand for free on the largest ethical brand directory!

Complete your profile and get your sustainability score. You can include youtube promotional videos, discount codes, images, and import your Trustpilot reviews. What are you waiting for?

Subscribe and get notified of latest ethical brands and discounts.