About The Ethical Choice.

Who we are

Who we are

The Ethical Choice is the largest online directory of ethical and sustainable brands.

Our mission

Our mission

To fight greenwashing by providing a reliable place for consumers to find truly ethical and sustainable brands.

We help each other

We help each other

With our discount codes, we encourage you to try the brands, and tell us all about it! Your review will help others know if the brand is really as good as they claim.

How it works

How it works

Browse brands by sustainability score, keywords, location, price, rating. Give your feedback on the brands and get discount codes.

Is it free?

Is it free?

Yes! It's completely free. And even better: some brands even offer special discount codes that you can use on their website.

Can I trust this website?

Can I trust this website?

Yes. We don't sell any product on this website. As a directory, we simply list ethical brands, and make it easier for you to navigate through all these choices.

What They’re Saying

Do you want to list an ethical brand?

List your brand for free on the largest ethical brand directory! Complete your profile for free.

You can include Youtube videos, Offer exclusive discount codes, include a Q&A section for more details to visitors, and import your Trustpilot reviews. What are you waiting for?

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