The leading global directory for ethical and sustainable brands.
The Ethical Choice is the single largest place to find all the sustainable and ethical brands, filtered by category, location, price, rating. You can try brands with special discount codes, and review them!
Who are we?
The Ethical Choice was launched in 2022, for a simple reason: as consumers, we didn't know where to go to find brands that we can trust. Many brands nowadays claim to be "green", "natural", "eco-friendly". But are they really? Or is it just greenwashing?
Before The Ethical Choice:
If you look for "eco-friendly brands" ou "sustainable brands" on Google, you will see thousands of results. But again, Google gives these results based on the keywords and paid ads, not on sustainable criteria. So how can you know for sure which brands are actually good for the planet?
Finding sustainable brands with The Ethical Choice:
Things are finally simple. The same way you look for a restaurant or a hairdresser on Yelp!, now you can look for a sustainable brand on The Ethical Choice. Just type what you are looking for, or choose a category. Filter by location, by price, by rating, and see the list of brands on the results page.
How do we know they are actually sustainable?
Thanks to you! Most brands offer special discount codes on The Ethical Choice, to encourage you to try their products. Once you did, we want you to come back and tell us all about it! Your review will help others know if the brand is really as good as they claim! We ask you to review each brand you tried and give us your opinion. If you think there is something people should know, write a review, rate the brand, and let other people know about your experience! All together, we can help the ethical brands get more audience, and flag the ones doing greenwashing.