The Ethical Choice is the single largest place to find all the sustainable and ethical brands, filtered by category, location, price, rating. You can try brands with special discount codes, and review them!
Who are we?
The Ethical Choice was launched in 2022, for a simple reason: as consumers, we didn't know where to go to find brands that we can trust. Many brands nowadays claim to be "green", "natural", "eco-friendly". But are they really? Or is it just greenwashing?
Before The Ethical Choice:
If you look for "eco-friendly brands" ou "sustainable brands" on Google, you will see thousands of results. But again, Google gives these results based on the keywords and paid ads, not on sustainable criteria. So how can you know for sure which brands are actually good for the planet?
Finding sustainable brands with The Ethical Choice:
Things are finally simple. The same way you look for a restaurant or a hairdresser on Yelp!, now you can look for a sustainable brand on The Ethical Choice. Just type what you are looking for, or choose a category. Filter by location, by price, by rating, and see the list of brands on the results page.
How do we know they are actually sustainable?
Thanks to you! Most brands offer special discount codes on The Ethical Choice, to encourage you to try their products. Once you did, we want you to come back and tell us all about it! Your review will help others know if the brand is really as good as they claim! We ask you to review each brand you tried and give us your opinion. If you think there is something people should know, write a review, rate the brand, and let other people know about your experience! All together, we can help the ethical brands get more audience, and flag the ones doing greenwashing.
We make it easy for people to find about brands they can trust. No need to spend hours investigating whether a brand is actually sustainable or not. Just head to their profile and find out.
Rate and review the brands and let people know about the ones you love, and the ones you were disappointed with. Let's help each other navigating through the mad world of greenwashing.
Many brands offer special discount codes on The Ethical Choice for you to go and try their products. Just head to their profile, sign up and get your discount code. It's a win-win!
It's free for people to browse through the brand directory and for brands to create a profile. For brands who want more options (videos, social media sharing, etc.) they can subscribe to a pro membership.
The Ethical Choice is the largest online directory of ethical and sustainable brands.
To fight greenwashing by providing a reliable place for consumers to find truly ethical and sustainable brands.
With our discount codes, we encourage you to try the brands, and tell us all about it! Your review will help others know if the brand is really as good as they claim.
Browse brands by sustainability score, keywords, location, price, rating. Give your feedback on the brands and get discount codes.
Yes! It's completely free. And even better: some brands even offer special discount codes that you can use on their website.
Yes. We don't sell any product on this website. As a directory, we simply list ethical brands, and make it easier for you to navigate through all these choices.