DL1961 is a family-owned brand, creating premium denim (blue jeans) with sustainability at their core since 2008. They start by shredding old denim and post-consumer waste into smaller and smaller pieces, then weaving those into new yarn with eco-friendly fibers and high-performance stretch. The jeans are constructed and hand-finished using waterless laser and Ozone technologies in their family-owned manufacturing facilites. While a regular jean takes about 1,500 gallons of water to produce, theirs take less than 10 gallons. They also treat and recycle 98% of the water they do use. Overseeing the entire process from fiber to finished garment, they pride themselves on their leading fabric and sustainability technologies. Learn more about their sustainability practices.